Special Education Certificate of Attendance – Does it End Special Education Services?

Do you have a 17 or 18 year old with a disability receiving special education services? Have you been told that your 17 or 18 year old with autism or a learning disability, will be given a certificate of attendance? Have you also been told that your child will no longer be eligible for special education services, if they receive a certificate of attendance? This article will discuss a new tactic by some special education personnel to convince parents that their child is no longer eligible for special education. The tactic is certificates of attendance and will be discussed.

Several months ago I heard from a parent in Pennsylvania that had this tactic used on her. She contacted me and asked me what I thought about this issue.

The Individuals with Disabilities Education Act (IDEA) states the following: The obligation to make a free appropriate public education (FAPE) available to all children with disabilities does not apply with respect to the following: Children with disabilities who have graduated from high school with a regular high school diploma.

The truth is that a Certificate of Attendance does not make a child ineligible for special education services. IDEA also states that children with disabilities have the right to be educated from the age of 3 years to 21 years. As long as the child does not accept a regular education diploma, they are eligible to receive special education services.

Another thing that parents must keep in mind is the importance of functional skills as well as academic skills. When IDEA was reauthorized in 2004 Congress added a section about functional skills. A child’s IEP must now include present levels of academic achievement and functional performance. Make sure that your school district is testing your child in the area of functional performance.

For children over 13 years of age I recommend the Scale of Independent Behavior. It is performed by parent survey, which means that the parent answers questions about what their child can do and cannot do. This scale covers: activities of daily living, communication, functional skills, job skills etc. Awesome measure of a young persons functional ability.

Also the purpose of IDEA is to: prepare children with disabilities for further education, employment, and independent living. If a child who is 17 or 18 years old and is not ready for post school learning, a job, or independent living they may need additional years of education. Parents often overlook functional skills when advocating for their child’s education.

If your school district tries to tell you that a Certificate of Attendance ends your child’s right to further special education services, consider filing a complaint with your state board of education. In my experience the more parents stand up to special education personnel who are not truthful the less they try and get away with. Do not let your child’s life be ruined by deceptions from some special education personnel. Good Luck-keep up the fight!

Characteristics to Look for In A Small Home Based Business Opportunity

A small home based business opportunity will share these 4 characteristics: you can work at your own pace, you get complete, step-by-step training, there are resources available if you need help or get stuck, and it is reasonably priced.

Characteristic 1: Work At Your Own Pace

A true small home based business opportunity allows you to work at your own pace to make money. This is important, as some people have more time to devote than others. Plus, not everyone has the skills to work at the same speed. This way, you are able to work in your spare time or during the hours that you see fit in order to grown your small business.

We all know that Rome wasn’t built in a day, and neither will a home based business. The ability to work at your speed is a very important aspect of the right course for you.

Characteristic 2: Complete Step-By-Step Instructions

It is very important that you get complete step-by-step instructions for your home based business. These can come in the form of manuals or ebooks, video or even MP3 or podcasts. The reason for this is self-explanatory: the system or program you buy needs to walk you through each step in the process.

You do not want to leave anything to chance! Plus, if this is a legitimate method that is repeatable, it should include all of the instructions that are necessary for you to get up and running quickly.

Characteristic 3: Resources Available If You Get Stuck

Even with step-by-step instructions, it is possible that some steps are trickier than others. When that is the case, you need to be able to email or phone contact someone who can help you! Not all support is created the same. Talking to a help hotline is the best form of support you can get. Next in line to that would email support.

The important thing is that you have someone that you can reach out to in order to answer your questions or solve problems for you when you get stuck.

Characteristic 4: Reasonably Priced

Your small home based business opportunity needs to be reasonably priced. Prices will vary from product to product, depending on the offering, that is OK. Also, what is reasonable for one person may not be reasonable for another.

A rule of thumb is this: if you are investing the money and it is going to impact your standard of living until your next paycheck, it is probably not reasonable. Granted, there is nothing wrong if you are giving up a luxury item like going out to eat or getting your nails done. However, you if you are buying fewer groceries in order to make this purchase, it is probably not reasonable for you.

Finding the perfect small home based business opportunity takes a little research. Find out more by visiting my website where I introduce you to ways to start an internet business.

Facts You Must Know About Easy Home Based Business

Money has always been in issue in times of today, we’re all shamelessly materialistic and we can admit it, only because it is what helps us survive is this tough world. Well, when you don’t have the time to take on an extra day job or the means to go out and get a job while you’re busy studying, caring for your children or whatever else, there is always a home based business. You can find these in abundance, but before you venture into that world, here are some facts you need to know first.Home based businesses are quite common these days and many people take full use of it to generate a solid income, without leaving the comfort of their home. Well, while we take advantage of the upside of it, some take advantage of it in the wrong way, making it quite dangerous for innocent people to use home based business opportunities, especially when it’s online.If you’re about to register to work on a specific site, say an online paid survey site or so, there would be some standard procedure forms to fill. These forms should ask for your personal details such as full name, address, contact numbers and nationality. There would also be a section for your likes, dislikes, interest and hobbies, meant to help narrow down survey choices for you. If the site request for additional information regarding your bank account, credit card numbers or anything money related, it could very possibly be a scam so it would be best to give this site a miss and move on to the next.In addition to that, be aware of all the activity that goes on in your business. If you’re starting a new service, understand all the terms and conditions before you start. If you’re selling things online, be clear of all payment methods and be strict about it as well. Some may say that they have banked in some money, though they haven’t so always be clear about asking for a reference number or receipt number. You should also always be aware of your current bank balance so that you’d know when money has been banked into your account.Besides that, when it comes to services or meeting people in person, always meet in public places and never agree to go to a clients house on your own and unaccompanied. If you have to meet in a home, bring along a friend or ‘business partner’. Also, when you’re starting out your profile, there would be no need to state your gender. When writing out the details of your business, do try to keep your writing style gender neutral as well, so as to not give away your gender and to keep your business purely professional.If you’re confident to start your home based business, then have a go at it and enjoy the advantages that comes with it. Just always be on your toes and be careful when it comes to things like money and payments. If your feel uneasy about something, go with your gut and get yourself out before you lose your money or anything like that.

Women In The Home Based Business Industry

In the past, women used to stay at home and look after their children, and their husbands used to go out in search for the daily bread. Modernity and civilization came, and women started getting very high levels of education and they started going out to look for the daily bread as well.History repeats itself, and this can be proven by the fact that most women today are looking for a way through which they can resign from their jobs and stay at home and still earn money. No wonder women are busy looking for the best ideas for a home based business for women.The reason why women today want to work from home is so that they can have the best quality time with their families. A home based business for women will set a woman free in terms of time and money. Every woman wants the opportunity to have the freedom to go on holiday or do other personal stuff without having to write a letter to a manager or supervisor to ask for permission for “fake” reasons.One of the greatest tools a woman can use for a home based business for women is the Internet. This is a tool in which and through which one can do home businesses that work. There are many business opportunities that are tastefully simple to do and that can lead you to the freedom of being an entrepreneur. One of the best businesses one can do from the Internet is network marketing. It is a very easy job to do, and all one needs is to have a good client base and the right items for sale.Other home based business for women include blogging, freelance writing or fitness products and material. All these businesses require small capital to start. You can also do direct selling of your own business or shop or you can look for a good franchise business.There are many ideas for a home based business for women. You can also consider having a day care at your home, provided the condition of your home will pass the inspection done by the authorities.Many women are highly success in the home based business industry and it is no secret as to why this is the case. They have the perseverance to go out there and make the best out of their opportunities which awesome. And there is no reason why you can’t do the same for yourself.

Home-Based Business is Not a Piece of Cake

If you are thinking of starting a business which is based right at your home then let me guide you that there are some certain requirements and prerequisites that you must follow if and only if you want to be successful in a long run.There are a lot of people who are engrossed in their deep thinking about starting up their own business at home as they are fed up of their fixed schedule, or you can say mainly fed up of their boss. The things that attract them the most are that there is always room for flexibility in the schedule which gives you the authority to schedule your working hours according to your won ease. Even so, before jumping on to home based business and leaving your job you must first carefully evaluate the benefits and drawbacks of home based business.First of all, you must have some financial resources as you will need sufficient resources to fund your business in the initial stages. However, you must take it into consideration that some business take years to make a profit and therefore, your resources should be reliable. The best thing to do is to continue your day job while performing the home based business as a part-time job, unless and until you see success.Second is that in the initial stages you may have to work for long hours continuously and this may result in your family feelings being hurt as they may feel you are neglecting them. So it is necessary to know that is your family in agreement to this idea of yours as family support is of vital importance if you want success in your business.Moving to the third important factor you must be dedicated like you must not be distracted from your work with things like, visitors, kids, pets, etc. If you want success in your home based business dedication to the fullest in required the most.Fourthly you must be able to self-motivate yourself because doing home based business is completely a different world from working under someone else. In this business, you are your own boss so in you must motivate yourself to work.The biggest backdrop of running a home based business is remoteness. If you are a social person and like to be in the company of people then working in a home based business will seem an alien world to you. As a tip the best way to overcome this is by scheduling your work hours in such a way that you may get enough time each day for socializing. If this is ignored, then things may get worse, which can cause depression.As you can analyze that though a home based business is a rewarding career, but it still does have its drawbacks. So the best thing for you is doing a careful, patient, and systematic approach towards your decision of starting a home based business or not, as it can affect you and your family deeply.

Make Money and Spread the Gospel With a Christian Home-Based Business

Running a home-based business has become the real thing nowadays. Home-based businesses not only offer you the chance of making money from the comfort of your own home but also the opportunity to spend time with your family. For this reason, it is not inappropriate to describe home-based businesses as endless money-making holidays. Christian home – based business has an extra advantage on top of the aforementioned advantages of home-based businesses- it gives you the opportunity to spread the word of God.There are many good home-based business opportunities available for Christians. All these tie your business with God and set to strengthen your faith even more. Before embarking on the spiritual journey, you must trust in God to guide you but you must also put in lots of effort for you to succeed. The following are some ideas you could borrow when starting your own home business based on Christian values:Online Christian bookstoreThere are many online bookstores but the online Christian bookstore business is still in its infancy. This is a brilliant way of spreading the word of God while making decent earnings. Of course, you must have some amount of capital as well as good management and marketing skills to get your business up and running. You could take advantage of social networks and especially Christian pages to market your bookstore. The paths of business are to be treaded carefully so ensure you have good management skills before starting your business. Enrolling for a short management course could be quite useful. You will also require basic understanding of search engine optimization in order to enhance your marketing strategies. There are many useful online resources on search engine optimization which you can utilize.Online marketingThere are many strategies of making money online through marketing. A good example of these is an affiliate program which involves connecting with others and marketing their products. You could connect with fellow Christians online and help them market their merchandise then charge them advertisement fees. Conducting online fundraisers is also a brilliant way of making money while assisting the church in its charitable mission. This is a great Christian home – based business that is easy, and can surely be aligned to your Christian ideals.Christian blogsBlogging is a brilliant way of making money but requires total commitment and hard work for it to succeed. Creating a blog would seem like an easy thing but trust me you’ve got to sweat. Driving traffic to your blog requires you to blog about relevant and interesting things. You could share your personal experiences and challenges as a Christian with the intention of getting fellow Christians to comment on your blog posts in the spirit of sharing experiences and challenges. You could also write inspiring stories and messages on your blog or even review Christian products and services and link them with corresponding sales websites. This is called affiliate marketing and is one of the highest paying online marketing strategies. Note that people will want to advertise on your blogs only if you are capable of generating heavy traffic.Christian day careHome-based business doesn’t necessarily have to be online. If your home is large and you love spending time with young children, then a Christian day care business would work out well for you. Working Christian parents obviously prefer leaving their children under the care of other Christians. This way they’re guaranteed that their children will learn Christian values and grow strong spiritually.As you can see, there are many Christian home – based business opportunities at your disposal. All there’s left to do is to choose which one is most suitable for you depending on your personal interest and experience.

Coaching For Small Business Owners

Business coaching is a relatively new discipline. As a result, many small business owners are probably not aware of the coaching process and why they might consider coaching as a resource to fuel their business growth and personal leadership development.What benefits can a coach bring to you and your small business? Will a coach help you become more effective in the day to day management of your small business? What specific skills or experience should you look for in a business coach? How do you find a business coach?Benefits of CoachingCoaching can offer a number of benefits to those that embrace the possibilities and enter into the experience with a positive attitude. Ed Rankin, Executive Coach and Founder & President at Manera Group in Dallas Texas, believes that coaching offers small business owners an increased level of self-awareness with respect to their strengths and weaknesses, better focus, and tangible strategies and tactics for addressing real-world concerns. He also states that “coaching helps people become more effective by bringing clarity to real challenges and opportunities.”Virg Setzer, President and Executive Coach at Performance Point Solutions LLC, has many years experience as an internal and external business and executive coach. He feels that coaching offers up the following benefits for small business owners:
A fresh and objective view of a small business owners situation
A unique, competent and confidential resource that may not be available within the organization
The opportunity to have a “partner” in your small business that is focused on your success
A confidential partner that is available to test ideas and brainstorm possibilities
Assistance in looking at the “big picture” and long term results as well as short term goals
The opportunity to get challenged and receive candid feedback
Opportunity for Strategic ThoughtIt is a well known fact that owning a small business can be all consuming – so much time is spent on managing the day to day tasks that little thought ever goes into strategic planning. Gina Duvall, Owner of Business Sculpting, expands on the benefits of generating new ideas and focusing on strategic thought. “Coaching is a great opening for this kind of thinking. Left to their own devices, small business owner won’t get off the merry-go-round of finding the next customer, or producing more widgets, long enough to engage in critical thought,” says Duvall. “Having a business coach allows this to happen and have it happen within a partnership. It’s easier for a business owner to do this kind of thinking in partnership with a coach, as opposed to locked in their office alone hoping to not be interrupted.”One might assume that the primary benefit of having a business coach would be an ample supply business advice. Not really – the benefits of a good coach extend beyond management consulting. “Many people start a business without understanding their real motivation and a good business coach can do much more than just work o the business process – a good consultant could do that. We ask different kinds of questions and have a different quality of conversation,” says Anne Wilkinson, Managing Director at Executive Playground Ltd in Birmingham, UK. “A coaching relationship is based on skilfully guiding a client through a process of increasing self awareness backed up by solid business acumen. This has the added value of increasing confidence and establishing a better process for making decisions in the long term.”The Coaching RelationshipIn my opinion, a key benefit of coaching is the opportunity for small business owners to develop a special relationship that adds real value to their organization. Francis Laleman, International Consultant, Coach and Trainer at Beyond Borders Training and Consultancy in Antwerp, Belgium, believes that “the mere fact of having an objective outsider at hand, someone who delivers insights from experience, who asks the right questions, who doubts the answers given, who suggests alternatives and ponders over chances and opportunities, can really have a miraculous effect.” In Laleman’s opinion “the key strength is in the mutual process of the business owner and the coach, working gently together in order to understand the dynamics of growth and change.” What to Look for in a Business CoachThere are some set criteria that you should look for when hiring a business coach. As with any other position within your small business, experience, is a key factor. Gil Gerretsen, President at BizTrek International, Inc in Greenville, South Carolina, suggests that you look for a combination of business experience and a history of proven results and warns that “too many coaches shoot from the hip with counsel based on a limited set of experiences in one venue/industry.”Anne Wilkinson advises that you look for a coach that has general business experience as well as specific experience in the areas of your business that you know you need to develop. “I personally don’t agree with some of the coaching purists that say you can be a good coach without the business experience. My clients expect me to understand their business issues and wouldn’t tolerate a coach they couldn’t respect.”In addition to business experience, Ed Rankin reminds small business owners to not forget that coaching in itself is a special and important skill. “A coach should be educated and trained in the process of coaching. Coaching is not mentoring, consulting, advising or counselling. It’s something different.”Coaching Case StudyMerri Bame, an Executive Communications Coach, shares the following real life coaching story:The owner of a small business came to me with a common, yet fragile matter. He had been an owner for several years while his mother remained board president.What “John” experienced was the demotion of his authority every time his mother was present. From John’s perspective, his staff, managers and board all viewed him with little respect in her presence. He came to me, (an outsider; a neutral third party) for fresh perspective on how to have a very honest talk with her because he was intent on releasing her from her duties. With two major relationships hinging on this outcome, “John” was at a loss on how to proceed. Since this was a single circumstance, we met for an hour to give him guidance on focusing on the intent (restoring good relations) while broaching a difficult subject, and also wanting a good outcome.John learned he could speed up (in his career and influence) if he chose to slow down (to address things properly and with care). Without a third party coach, he didn’t feel neutrally supported. And using one, he experienced a new way to address both conflict resolution and professional growth.How to Find a Business CoachYour needs and comfort level will have some bearing on searching out a business coach. For example, if you prefer face to face coaching, you will need to search locally, whereas, telephone coaching presents the opportunity to engage in a coaching relationship outside your geographic area.In Gil Gerretsen’s opinion, face to face coaching offers more value to small business owners. He suggests looking for someone in your area by checking with your local Chamber of Commerce or asking for referrals from other local small business owners. He adds “if there is no one available locally, check the nearest big city and drive to see them there. Before I first launched my business, I flew to Los Angeles once per quarter to meet with my coach. It was worth every penny!”Another thing to remember is to ask any prospective coach for references, training background and accreditation. “The best way, really, is to find a coach on personal recommendation because then you know what you are getting,” says Anne Wilkinson, “Certainly go for a professionally trained coach, even if they are not certified.”The Heart of Coaching by Thomas G. Crane states the following: “As coaching becomes a predominant cultural practice, it will create a performance-focused, feedback-rich organization capable of creating and sustaining a competitive advantage.” If you are open to the process, coaching can provide you and your small business with a number of great benefits – and offer a new perspective on how to plan, manage and grow your organization.

Top 10 Home Based Business Ideas

Congratulations in the first place for searching for home based business idea. Like you, I have tried numerous opportunities based on ads, sending off credit card to get the insight from some millionaires, taking paid surveys, acted quickly to receive a 50% discount. I spent thousands of hours and dollars to explore a quick rich scheme to find the best home based business idea.

Out of these exercises, I learnt to do the proper due diligence and I learnt to pick the ones that worked. And I am more than happy to share the top ten home based business ideas with you.

Home Based Business Idea 1: Converting Your Hobbies into a Business
There are basically only two types of things in the world, one type is things you like to do, and the other is things you don’t like to do. Imagine how great life would be if you had a chance to live all your day by only doing the things you love to do.
I would call it living! Athletes call it Zone, Artists call it Flow.
You can live the life of your dreams when you convert those dreams into hobbies. Nothing else is more value than honesty, knowledge and true enthusiasm. Whatever your hobby is, you could make a great living out of it by turning it into a home based business.
What Do You Need?
Passion! You need to identify what your true passion is!
Ranking 5/5

Home Based Business Idea 2: eBay and Auction Selling
For just one moment, remember those days. No internet, no e bay. You put up a garage sale sign, and are awake from 5 in the morning, trying to sell the old lawn mower.
Now come back to current time. If you have the same lawnmower, you can get it listed into e bay, some one from 500 miles away from your home has just bought it for $400.00
Do you see the point? Could you turn it into a profitable business? I made six figure incomes by importing goods from drop shippers, and selling them through online local auction called trade me. Time Spent may be 1 hour a day or less.
What Do You Need?
How to add, subtract, email and know how to list in online auctions.
Ranking 5/5

Home Based Business Idea 3: Web designing
What on earth do you think made me learn web design at an age of 27, being a civil engineer?
Because I knew for what I am trying to achieve, I will need a website. I tried to get quotes from some local companies; sexy sales reps came to meet me and present quotations from 5 to 10k.
I knew there must be some other ways. I put an ad in the local student club, got it done at half the price and the designer showed me how easy it was. I downloaded demo version of Dream weaver and created my next website myself.
If you can design quality websites, I recommend right now quit your day job and start your own web design business.
What Do You Need?
A good PC, web design software (there are plenty of them available on the net even for free) and a bit of marketing
Ranking 5/5

Home Based Business Idea 4: Desktop Publishing
When I first started up my physical business, I knew the value to desktop publishers. How much I wished I could be one. Unfortunately my brain does not work that way! I called up so many people; I required logo, cards and brochure to be designed, and explored so many places, and they were so expensive!
If your brain works in this way, you have the gift to put together brochure and newsletters, you could offer your own desktop publishing service to other small businesses.
What Do You Need?
Although highly profitable, it is not for everyone. You need to be good in designing and efficient in using relevant software
Ranking 4/5

Home Based Business Idea 5: Business Coaching
There are two ways to learn, learning the hard way, by doing the mistakes yourself, and secondly learning the wise way, by learning from others mistakes.
Most of the successful small business owners are smart people and they prefer learning by looking at others mistakes. Also doing a silly mistake may become fatal to the small business owners. That’s why business coaching and mentoring is becoming increasingly popular everyday.
If you have relevant background or experience, by all means go ahead and start your own coaching business. If not, there is plenty of great business coaching franchises available for you.
What Do You Need?
An open mind, ability to feel others problem as your problem, leadership skills, knowledge and industry experience
Ranking 4/5

Home Based Business Idea 6: Child Care Service
Are you a big fan of Daddies day care movie? If you look at your local business directory, you will find that the hot businesses that get sold within two days of listing at a top price are child care businesses.
And the trend will be going up, up and up. As time goes by, parents will be becoming busier, and more willing to spend a fair chunk of their income for a good childcare service.
What Do You Need?
You can deceive the whole world, but you can not deceive a child mind. I really love children and wish I had the childhood connection with super intelligence back. You must be truly caring, and love children, I repeat you must love children
Ranking 4/5

Home Based Business Idea 7: Virtual Assistant Opportunity
Again, thanks to the internet and home based business. How much did a small business owner wished, if I could have a shadow secretary, filtering my email, drafting my letters, looking at the accounts, paying the bills and reminding me of my appointments? It’s a shame I can’t afford one!
Now it’s a different scenario. Virtual assistant opportunities in providing the above mentioned solutions are becoming popular and you could easily ride this tide. You could even employ some staff to help you out.
What Do You Need?
Some secretary skills, efficiency in using computers.
Ranking 4/5

Home Based Business Idea 8: Free Lance Photography
On my graduation day, for the first time in my life I used the service of a professional photographer. I was amazed to see his luxurious studio, his home theatre and audio system, and his collection of cameras and classical music (that is my one weakness).
Did you ever try to purchase a picture of a photographer for your article or college wall journal? Was it an easy task? Definitely not cheap!
If you like photography, you can combine it with internet to create a very successful home based business. You can offer your services as a free lancer to small and big companies, news papers, magazines. You could offer your service to weddings, college functions and where not?
What Do You Need?
A good camera, a good PC, a good collection of lenses and mindset of a good photographer
Ranking 5/5

Home Based Business Idea 9: Writing E Books and Articles
Napoleon Hill, when he wrote his book, got paid $1 a month from the president of USA. But when his book was published and sold, he earned more than a few millions from the sale during the first year.
Publishing a book is another mammoth task, almost a nightmare for a novice writer.
With e-books, you can eliminate this nightmare and enjoy a part of this great success by brilliant authors.
What Do You Need?
A bit of creativity, project planning and management skills and persistence
Ranking: 5/5

Home Based Business Idea 10: Interior Designer
No matter when you are moving to a new home, or re-decorating your home, moving to new office, how much do you wish for a consultation from an interior designer? Do you believe in Fang Shui?
If you are good in colour, material selection and arrangement you should go for it. If you do not have a relevant qualification, do not worry, you can just get one in 3 to 4 months from lots of organizations. Do well in whatever you are doing, and your phone won’t stop ringing.
What Do You Need?
A creative mind, passion for space and making things look better.

“A Marketing Marvel” Practical Advertising at Work

Let’s face it, as far as advertising goes, sometimes bigger is better. And in the ad space business, a semi-trailer is about as big as it gets.

For the past few years the U.S. trucking industry has involved in a movement to make advertising more effective and affordable for the businesses whose products they carry. Now, after much study and testing, many are starting to realize, this marketing-in-motion tool is not only cheaper but also more powerful than most other traditional advertising media. The real marvel is that so few businesses know about it.

Fleet trucks are no longer simply delivering products – they’re delivering advertising messages as well. Some of the biggest names in the transportation industry have signed on to offer ad space including Roadway, Swift, Yellow, Supervalue, Trailways and Greyhound.

Some see it as the 9th form of advertising – fluid and mobile to capture the attention of a consumer constantly in motion. It’s common sense advertising that’s not yet very common. – the ultimate form of Guerilla Marketing. Mobile ad companies are springing up across the country and banking on the visual impact, constant motion and the sheer size of this medium to put American businesses and brands back into the ad game.

The question for advertisers is, what would it do for your business if you could reach over half of American on any given business day and get your advertising noticed over 90% of the time? Wherein out door media now reaches 96% of Americans, mobile media is rapidly becoming one of the best tools for advertisers to communicate their messages.

Right now, mobile (truckside) advertising may be the most direct way to reach the nearly 150 million people that commute every business day. With outdoor advertising space at a premium, Truckside Ads serve as readily available, highly affordable advertising space and studies show that the impact ratings of mobile media trucks scored higher than all other outdoor media – combined. (Thibodeaux Research Inc.)

Studies and campaigns conducted over the past 5 years show truckside advertising can deliver between 30,000 and 70,000 impressions per day, depending if it is a regional or national operator. Depending in the market, metro trucks ads are seen by 10 -14 million pares of eyes a year. An astounding 18 million Number of annual impressions can be generated by a truck in a DMA market of more than 5,000,000 people. Some mobile billboard campaigns have produced over 150,000 impressions in a single hour in Las Vegas, NV.

This form of mobile marketing can saturate any size U.S. market, where you routinely have trucks and trailers that travel hundreds of miles a day or around a city block. A mobile campaign can run as many weeks or months as you wish, exposing an audience to a graphic ad showcase with many repeat viewings for up to 10 hours a day.

Our Mobile Society

We Americans are very much a mobile society. Some 150 million of us commute every business day, travel some 300 miles on average a week and over 15,000 miles per year. (Collectively, over 3 trillion miles a year) We spend on average 15 hours a week in our cars driving on some 4 million miles of U.S. roads. For many people, possibly most, the time spent in the car when they could see advertising is several times the amount of time they have to devote to traditional in-home media. (Arbitron Study)

People are commuting greater distances, and as congestion grows worse, the traffic is moving more slowly and as Airlines become more crowded with security concerns and longer delays people are returning to their cars for cross-country travel. Many people would not even consider air travel for trips less than 500 miles. Heavy vehicle mileage and long commutes are becoming the norm. An estimated 90% of the population uses the highways regularly (PUH: People Using Highways). Highway travelers are probably the very best audience and the mobile-billboard ad is welcome entertainment, and there is little competition for this audience’s attention as there is so little ad clutter.

The increase in travel is making it harder for advertisers to reach their target with conventional advertising methods. With more Americans commuting, more vehicles on the road and longer commute times/distances, reaching them effectively between 7 am and 7 pm has become a challenge for traditional media. There is clearly tremendous growth potential for out-of-home, in-car advertising, as this is where the audience has gone. The findings of a recent Arbitron Outdoor Media Study seem to suggest truckside advertising is the perfect answer to reaching today’s consumer:

According to the recent Arbitron Outdoor Media Study “media that targets vehicle drivers/passengers reach 96% of Americans weekly and outdoor media that targets pedestrian traffic reach 79 percent weekly.” Another important finding of the study is that over one-third of Americans shop near work. Among those who work full-time, 62 percent say they shop closer to home and 35 percent indicate they shop equally near home/work or shop most at work. “This indicates that advertisers cannot just target consumers who live near their retail locations; they must also consider the sizable group of consumers who shop near work when constructing their media plans,” says Jacqueline Noel, director, sales and marketing, Arbitron Outdoor. “By examining the results of the study, marketers can identify out-of-home media that have the ability reach the working crowd, as well as gain important insight into outdoor advertising’s role in the overall media mix.”

More significant findings: Late night TV news is not seen by 56% of all consumers. 54% of all consumers do not watch morning TV. 25% do not watch evening news. In fact, today, 29% of consumers do not read a newspaper. (Source: OAAA 4/2001) Now we’re talking about Arbitron (radio ratings) and the guys at Nielson (TV ratings). These are the companies that provide the accepted price quotients for broadcast advertising. They have seen growth in truckside (advertising) while others mediums have stagnated, and they’re doing something about it.

The Big Out-of-Doors Audience

According to OAAA chief marketing officer Stephen Freitas, “Outdoor advertising is experiencing unprecedented growth in resources and revenue, and truckside advertising plays a key role in fueling this growth by providing advertisers an important new planning option.” “For the past few years, TruckSide advertising has been promoted based on cost effectiveness and ability to enter markets where conventional out-of-home advertising methods are limited or unavailable, “Now there’s conclusive proof of TruckSide’s value as a powerful marketing tool that impacts awareness, attitudes and opinions. “Over the past few years, the outdoor advertising industry has evolved into a rejuvenated media force… that’s poised to compete aggressively in the 21st century media fray.”

Out-of-door media is typically available even in towns that are too small to have a radio station or a local newspaper. The system of using vending truck billboards can provide advertising opportunities right down to the neighborhood level, which may be useful if your campaign is concentrating on inner city residents. Truckside advertising has the ability to target all segments of our society. The versatility and sheer impact of truckside advertising allows advertisers to capture the attention of business decision makers and consumers during part of their daily routines.

To quote a recent TIME Magazine article entitled “Getting on Board – An Old Advertising Medium is being Reinvented” TIME says “Thanks to the Web, cell phones and applications like Bluetooth and text messaging, one of the oldest ad media is suddenly one of the industry’s most fashionable. U.S. marketers spent $6.3 billion last year on out-of-home campaigns, as billboard advertising is called–an 8% increase from the year before, making outdoor the second fastest-growing ad medium after the Internet. And at a time when consumers have become increasingly mobile and increasingly overloaded with information, the outdoor ad industry is touting the billboard, the updated version as well as the old standby, as the last powerful way to reach a mass audience efficiently”

Stationary billboards work well if you can secure a great location. The problem is, the best billboard space has a waiting list and low cost billboard space won’t be visible to most of the population. Truckside Ads routinely cover an area filled with hundreds of billboards in a single day. This is really the last major untapped ad medium, there’s nothing else left.

Mobile Might

Mobile marketing campaigns offers better targeting and more frequency. For instance, a zip code analysis as the truck passes through a particular zip code, where you will pull up census data linked to those zip codes, such as the age of people in that area, their income, family structure, etc…It’s a street level-in-your-face presence and it’s recurring. People will believe that the products being delivered are your products. Truckside Ads deliver a major branding effect and that is a wonderful benefit.

In short, one truckside ad with a great graphic can generate millions of impressions per year. Imagine the results with a photographic image larger than life getting your company noticed, day in and day out – for 1/30th the rate of a prime time TV Ad. The monthly cost of an ad trailer is around the national average cost of a static billboard. Trucks have become so much like rolling billboards that they are rated the same way in terms of impressions made, wherein all advertising media is measured in terms of cost per thousand (CPM) – truckside advertising is around $1.50 – currently the lowest in the industry.

Does truckside and mobile billboard advertising really work? Many of Americas top Brands and Fortune 500 companies are already taking advantage of it. McDonald’s, Procter and Gamble, IBM, American Express, AT&T, Bank of America, GM, Delta Air Lines, Kraft Foods, Saab, NBC, Burger King, Toyota, Cadbury Shweppes, Bic Pens, XM Radio,…have all successfully implemented truckside-advertising and mobile-billboard campaigns to reach their target audiences where they work, play and congregate.

A surprising statistic shows that again, while outdoor media reaches over 96 percent of all U.S. consumers, most advertising media budgets only allocate it one-three percent. Wherein all advertising media is measured in terms of cost per thousand (CPM); truck-side advertising is around $1.50 – the lowest in the industry.

This is an interesting point considering the fact that it is the one medium that does not require the consumer to purchase anything or subscribe to something to view it. (TV, Radio, Newspaper, Magazine, Internet, Direct Mail & Yellow Pages all rely on ads to exist…)

Today’s’ marketing must engage the consumer or it will not register – at all. When the average American is exposed to over 600,000 media messages a year – any medium that actually breaks through the advertising clutter and white noise is indeed impressive – and most of the experts are in agreement – that’s just what this one does.

The Finer Points of Internet Auctions

WHAT IS A PENNY AUCTION?

Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.

HOW PENNY AUCTIONS WORK!

The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.

HOW TO WIN!

Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.

HOW TO AVOID SCAM SITES!

Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.

CONCLUSION!

New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.


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